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Introduction
Welcome to the Uplink and Upsell product demonstration. Your interest in efficient and effective merchandising is appreciated. Our goal today is to explain the functions and benefits of Uplink and Upsell, specifically, how they can optimize your merchandising strategies and tactics, resulting in cost savings and increased revenues. So let's get started. To begin, click here.
Outline
This demo will last about five minutes and will discuss: the creation of virtual office locations, ad campaign management, branch installations, campaign audits, and a summary of our products' benefits.
Store Branches
The Uplink system is an online application that contains site survey and contact information for all of your business locations. Simply click on each address to view an interior virtual tour, photographs, interactive floor plans, inventory, personnel names and contact information, and even hours of operation. Your management team has the power to easily edit this information at any time.
Launching A Campaign
Upsell, our advertising and campaign management tool, makes it easy to launch turnkey promotions while saving you time and money. Simply enter the various aspects of your campaign strategy, including: the locations and regions you wish to target, your ad schedule, and the collateral you wish to use. Once these elements are entered, Upsell will generate valuable reports, so you know exactly how many ad units to produce and ship to each location. Once you are satisfied with the setup, the resulting model will position the new advertisements within each location based upon the following predefined categories: customer segment, line of business, campaign priority, and visibility rating. Voila! The new campaign messages are updated and marketing managers have the ability to target their customer segments on a location-by-location basis.
Branch Installation
Once your campaign is launched, each office is sent an email with instructions on how to install the new collateral. Materials are then mailed, along with floor plans and details on where each piece should be positioned. Your employees can then update the expired fixtures once they have successfully installed the ad components. If they are unable to do so, they can report the issue back to management via the Upsell system. In addition to accessing their installation instructions, branch employees can also access general marketing and brand guidelines, such as: organizational procedures, rules on independently-made signage, current local promotions, and merchandising fixture positioning.
Campaign Audit
Once a campaign has been launched, it is essential that management is aware of its success. Using Uplink and Upsell, management can view the execution status for each of their locations, in real time. If some offices have yet to install their campaign materials, a polite reminder can be sent out as necessary. This accountability allows management to save the time and cost of traveling to each location to ensure compliance. Furthermore, knowing that a campaign is complete, management can more confidently analyze the correlation between their marketing strategy and the sales results of their campaigns.
Summary of Benefits
The features we have reviewed are just some of the ways Uplink and Upsell can add value to your organization and its marketing initiatives. You can achieve stronger brand success through consistent, targeted, and timely messages. And by using Uplink and Upsell to manage these initiatives, you can offer the right products to your customers at the right time, which will no doubt result in higher sales revenue. Moreover, your company can reduce costs due to executive travel, advertising production, and optimized employee training. By using Uplink and Upsell to implement a more efficient and effective merchandising methodology, your company can expect to achieve a substantial return on investment.
This concludes our product demonstration. Thank you for your time. For more information on Uplink and Upsell, visit us online at www.savonix.com.
Copyright, 2004-2006 Savonix Corporation |
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